Oral-B GENIUS promises more intelligent tooth brushing


Two years ago Oral-B announced the world’s first smart toothbrush and now it’s out with an updated model and a brand-new brushing system called Oral-B GENIUS.

The system uses a few fancy features to improve one’s dental hygiene, including Position Detection Technology — which combines the built-in motion sensor and video recognition using the smartphone’s camera — to track areas being brushed so that no zone is missed.

Also announced was the new version of the Oral-B app (4.1) which adds guidance on pressure applied and brushing duration.

“The Oral-B GENIUS and App take digital guidance to the next level by bringing awareness to what’s actually happening each time users brush and giving them real-time guidance to improve every brushing session. Now our patients can continue what’s started in the dental office at home – a professionally guided brushing routine,” Dr. Jose Nart, DDS, said in a statement.

The sonic toothbrush uses Oral-B’s Oscillating-Rotating-Pulsating Technology that cleans tooth by tooth to provide “superior cleaning every session” compared to a regular manual toothbrush. And with Oral-B GENIUS, users are able to easily brush for the dental professional-recommended two minutes, not apply too much pressure while brushing and never miss those commonly missed zones.

The brush itself is available with a few handy accessories, including a smart travel case, a smartphone holder for the bathroom, and the so called SmartRing, which is a personalized multicolor 360° lighting system with 12 different colored lights that allow users to customize their brushes via the Oral-B app.

“We made a commitment to digitally connected brushing two years ago and to date we have received almost a million downloads of the Oral-B App,” Stephen Squire, global marketing director of P&G, said in a statement. “We have built upon that solid foundation to reinforce our position as the world’s leader in oral care technology with the evolution of our intelligent brushing system – the Oral-B GENIUS.”

The Oral-B GENIUS will be available in select markets starting in July 2016, while the Oral-B App 4.1 will be available in July 2016 on iTunes and Google Play.