Fossil to double wearables this year to more than 300 products

Fossil 2017 smartwatch range

From the floor of CES in Las Vegas, Fossil Group announced the plan to double its wearables production to 300 new products and add new brands in 2017. As part of that goal, the company unveiled a few connected products, including:

  • Armani Exchange Connected – a collection of hybrid smartwatches.
  • Fossil Q Accomplice – which features the brand’s slimmest case to date.
  • Skagen Jorn and Skagen Hald hybrid smartwatches – both offering thinner case sizes that are “appealing to a modern aesthetic.”
  • Misfit Vapor – the brand’s first touchscreen smartwatch featuring heart rate, GPS and standalone music functionality.

“Customers crave connectivity that doesn’t compromise style. We’re creating more options to seamlessly integrate desired tech features into our customers’ style and lifestyle,” Greg McKelvey, chief strategy and digital officer at Fossil Group, said in a statement. “Fossil Group’s design, scale, speed to market and unrivaled portfolio of fashion brands, coupled with our cloud and app platform, and tech and hardware innovation, have pulled us ahead of the wearables pack.”

Last year, Fossil Group launched more than 140 wearables across Chaps, Diesel, Emporio Armani, Fossil, kate spade new york, Michael Kors, Misfit and Skagen brands throughout 40 countries and in 20 languages.

Fossil Group’s wearables products include touchscreen smartwatches, hybrid smartwatches and activity trackers.