Kolibree Ara announced as the first AI-powered toothbrush

Kolibree Ara

Maker of connected toothbrushes Kolibree used this year’s CES to announced Ara, the first such product with embedded artificial intelligence (AI).

“Patented deep learning algorithms are embedded directly inside the toothbrush on a low-power processor. Raw data from the sensors runs through the processor, enabling the system to learn your habits and refine accuracy the more it’s used,” Kolibree founder and CEO Thomas Serval said in a statement. “Ara is Kolibree’s newest innovation for personalized healthcare, with an eye on disease prevention and wellness.”

Ara knows precisely where in your mouth you are brushing, even when not connected to the app on a mobile device. Whether brushing on- or offline, brushing data — including frequency, duration and brushed areas — is captured in the toothbrush and automatically synced via Bluetooth when the app is open. In addition, Ara offers the benefits of an electric toothbrush with bristles and sonic vibrations gentle enough to effectively remove plaque without “overbrushing” that can cause gum recession.

Kolibree is especially proud of Ara’s “offline mode” which it claims is a new step for IoT in oral health. It is reportedly the culmination of studying behaviors, over a three-year period, of more than 10,000 people who have used the original Kolibree toothbrush.

Among the things the company has learned during that time is that children enjoy the gamified brushing experience, while adults — unsurprisingly — don’t always need to be as engaged with the app.

Kolibree plans to make Ara the subject of a large clinical study in spring of this year. Testing will take place in USA and Europe and aims to show how AI can change people’s daily behaviors and improve oral care.

The Kolibree Ara weighs only 2.5 ounces (70 grams), has a 2-week battery life and a price tag of $129. Through February 28, 2017, you can pre-order it at kolibree.com for $79.