UK-based home care provider Cera aims to make life easier for carers with the help of artificial intelligence. The startup has taken the first steps to launch an AI chatbot called Martha that will eventually be able to provide recommendations for home care of people with conditions such as dementia.
The chatbot, which is being developed in concert with Bloomsbury AI, a machine reading spinout from London’s UCL, will use machine reading and deep learning to dispense personalized care advice.
In the meantime, Martha is limited to recommending care packages to potential customers, as well as gathering data from social care workers for some future, much smarter release.
Cera, which calls itself a “tech-enabled home care provider,” launched its social care matching platform last November, and has raised some $3.4 million to date. It has “hundreds” of care workers on its platform, and has delivered tens of thousands of care hours, which in turn have accrued millions of data points.
“We’re going to use Martha [for] supporting our care workers in providing better quality care. Essentially raising the ceiling on the standard that is delivered,” Cera’s co-founder Ben Maruthappu told TechCrunch. “We [also] want Martha to be able to predict if people are going to deteriorate… Based on reading previous entries in care records Martha will flag alerts and essentially pre-empt a person’s deterioration so that care workers and family members can be adequately alerted and a proactive approach can be taken to their care.”
He wasn’t specific about dates, but he did add that decision-support should be coming later this year.
Cera has partnered with ten NHS organizations, which collectively cover a population of around six million people. Also, the company has struck a deal with Uber to connect caregivers with elderly patients.