Fitbit unveiled no less than four new wearable devices: Fitbit Versa Lite Edition smartwatch, and a trio of activity trackers — Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2. The company also announced plans to soon launch a major redesign of the Fitbit app so users can further personalize their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit's social community.
"With our newest products, we're delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels — even those who have never tried a wearable," James Park, co-founder and CEO of Fitbit, said in a statement. "Bringing more users to the wearables category and growing our community of active users is a critical part of our strategy. We will continue to build on the Fitbit platform to provide a more personalized and valuable experience for our users through a paid premium service expected to launch later this year."
Let's take a brief look of the new Fitbit wearables:
Fitbit Versa Lite Edition
Touted as an "everyday smartwatch", it comes with most of the core fitness and smart features Versa is known for — including automatic activity, PurePulse 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life and relative SpO2 sensor. The device boasts a simple one-button, lightweight, swim-proof design in new bold color choices for the "young at heart." At $159.95, Versa Lite Edition is Fitbit's most affordable smartwatch yet, for users who want an attractive, versatile, and easy-to-use device with core features, actionable insights and personal guidance to motivate them to improve their health.
Fitbit Inspire HR
This is Fitbit's most affordable and stylish 24/7 heart rate tracking device that will be offered for $99.95. It packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design.
Even more affordable model — costs $69.95 — that lacks heart rate tracking capability. It does offer all the essential health and fitness features to help consumers stay motivated — including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move and timer and stopwatch apps to help users stay on track.
Both the Inspire and Inspire HR have a new modern, comfortable and swim-proof design with a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear. Also, both were first introduced to enterprise customers in the U.S. during the 2019 health plan open enrollment period through health plans like Humana and employers like Adobe and Domino's.
Fitbit Ace 2
The last device announced helps kids ages 6+ learn healthy habits at an early age and encourages them to spend more active time with family and friends. Ace 2 has a new swimproof design with a bumper to protect the screen during kid-related activities all day long, and is available in fun and bold kid-friendly colors and accessories that include patterned designs. Ace 2 debuts new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app. This model will be available in stores and online beginning summer 2019 for $69.95
As for the Fitbit app, its forthcoming redesign will make it easier to view and understand user's health and fitness stats, log data, discover new content, see their progress in Challenges, and better connect with Fitbit's large global health and fitness social community. The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.
Finally, Fitbit is also launching a Rewards beta program to test new ways to motivate and engage users to reach their health and fitness goals. Designed to encourage users to achieve and maintain an active and healthy lifestyle and incentivize them with meaningful rewards, the beta will allow users to earn points for everyday activities like steps, sleep and active minutes that upon reaching their goals, can be redeemed for discounts on Fitbit products and rewards from partners — including adidas, Blue Apron and Deezer. Fitbit will continue to test and iterate on Rewards and other software experiences in advance of launching a paid premium service offering later in the year.