Fitbit’s Premium service to deliver personalized guidance

Fitbit Premium

Aside from announcing the brand new Versa 2 smartwatch, Fitbit also unveiled Fitbit Premium, a paid subscription service in the Fitbit app that plugs into the user’s data to deliver a personalized experience with actionable guidance and coaching.

Premium also relies on insights from over 10 years of Fitbit data as well as academic and medical expertise to help users move more, sleep better and eat well with customized programs, advanced sleep features, personal insights, thousands of workouts, new challenges, health reports and more — all in one place.

The service provides a holistic view of one’s health that current offerings lack, at an affordable price. Designed for those looking for extra motivation and guidance, Premium offers the tailored support you need to help you make lasting behavior changes that lead to better health.

Beyond using data, Fitbit also collaborated with academic and medical experts from its Advisory Panel, which includes clinical and exercise psychologists, nutritionists, sleep scientists and more to give users access to a range of tools tailored to their needs, based on the fitness level, goals, historical data, preferences and schedule.

At launch, Fitbit Premium includes nine guided health and fitness programs that help you get more sleep, wake up energized, increase your activity, manage nutrition and create lasting healthy habits — including: Intro to Healthy Habits, Get More Zzz’s, Habits for Restful Sleep, Get Active, Beginner Running, Run Training, Understand Calories, Kick Your Sugar Habit and Kick Your Salt Habit. All programs include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content. Fitbit will launch additional programs by the end of the year, so regardless of your health journey or fitness level, you will have options to help you reach your goals.

Fitbit Premium will start rolling out in September 2019 at $9.99 per month or $79.99 per year. It will be available in English in 17 countries via the Fitbit app, expanding to additional languages in 2020 — including Dutch, French, German, Italian, Japanese, Korean and Spanish. All Fitbit users will be eligible for a one-week free trial, and Fitbit Versa 2 Special Edition owners will receive a 90-day free trial. The one-to-one coaching pilot, which will include a Premium membership, is expected to become available in the U.S. later this year for an additional cost.

Premium will also be available to Fitbit Health Solutions enterprise customers through Fitbit Care, both as an a-la-carte offering and included within the Health Coaching offering as a digital intervention to support wellness and prevention and management of chronic conditions like diabetes and hypertension.