Peloton announced new connected fitness products – the Peloton Bike+ and the new Peloton Tread. The company’s product suite now includes two Bike models and two Tread models, offering Members new ways to combine cardio and strength training, while adding more affordable entry points to experience Peloton.
Product details
Peloton Bike+
The Peloton Bike+ builds on top of the original Peloton Bike and includes some of the most Member-requested hardware and software features and class content. It is designed to make it easier to complement an indoor cycling class with Peloton’s strength, yoga, stretching and meditation classes.
Alongside the new product, the company also introduced Bike Bootcamp, featuring an elite lineup of fitness instructors — including Peloton’s VP of Fitness Programming and Head Instructor Robin Arzón, Tread instructor Jess Sims, and Director of Cycling Cody Rigsby — who will guide Members through a motivating total body workout.
The Peloton Bike+ features 23.8″ rotating HD touchscreen, four speakers, Gymkit that enables users to pair their Apple Watch to keep their metrics in sync, and Auto-Follow – a touch-free, optional adjustment that automatically scales the user’s resistance, based on Target Metrics.
New Peloton Tread
As for the “all-new Peloton Tread,” it too builds on top of the Tread+ to make it easier for athletes at every fitness level to achieve their goals with intense total body workouts.
Boasting a 23.8″ HD touchscreen with integrated speakers and measuring 68″ L x 33″ W x 62″ H, it is designed to fit comfortably in most homes. The Tread has no front shroud, typically found in traditional belt treadmills, which creates an unencumbered training environment free of obstacles.
Availability
The Bike+ will be available starting on September 9, 2020 in the U.S., Canada, U.K., and Germany, with the Peloton Tread coming to the U.K. December 26, 2020, U.S. and Canada in early 2021, and Germany later in 2021.
The company has also announced a trade-in program for owners of the original Peloton Bike in the U.S. who could get a $700 credit towards Bike+. Also, the original Peloton Bike now has a lower price and can now be purchased starting at USD $49/month plus the cost of an All-Access Membership ($39/mo). Financing offers are also available for all other Peloton gear.
On the record
“When we launched Peloton, we knew we were onto something special. Now, eight years later, we have a passionate global community of 2.6 million members, and we feel like we’re just getting started, in terms of how we can impact the health and well-being of people worldwide through our platform, content and products,” John Foley, Peloton’s CEO and Co-founder, said in a statement. “Our goal is to be the go-to at-home fitness solution for as many people as possible, and with these new product launches, we’ll be able to offer access to Peloton’s best-in-class fitness content at various price points, depending on what consumers are looking for, especially in a world where people are increasingly working out at home.”
The context
Peloton has been enjoying steady growth even before the coronavirus pandemic when people all around drove the sales of the home fitness equipment to the new heights. The company’s gear may be expensive but with more “people with money” getting proactive about their health, it still has a long way to go (grow) from here.