The game involves riders changing their cadence and resistance to meet various goals and control an on-screen rolling wheel.
The company is reportedly looking to expand beyond its stationary fitness equipment and enter into the competitive wearables market.
The company is advising customers who already have the products to immediately stop using it and contact Peloton for a full refund.
The new Bike+ and Tread promise to deliver more ways for people to access and enjoy world-class at-home fitness.
The company which makes smart exercise bikes and connected treadmills has raised almost a billion dollars in venture funding.