Peloton is entering the video game business, with its latest idea designed to get people to exercise. It comes in the form of an in-app video game tentatively called Lanebreak.
The game, which will only be available for Peloton bike owners and subscribers, involves riders changing their cadence and resistance to meet various goals and control an on-screen rolling wheel. Players can choose a difficulty level, the music they want to hear, and the duration of the track before starting. This, however, isn’t available yet except for the members in the invite-only beta testing group. Also, the details around how people will be able to sign up have not been shared yet.
According to The Verge’s report, the game looks like the Rainbow Road in Mario Kart, with a track trailing off into the universe. It’s more or less the same on Lanebreak, except instead of controlling Mario – you’re pedaling to keep your tire moving and meet specific goals.
As a player, you will be facing three types of challenges and ways to earn points: Pickups, which means that so long as you’re in the lane that the game commands, you’ll earn points; Streams, which reward you based on your cadence; and Breakers, which reward you based on energy output.
It remains to be seen whether this new gamified experience will be as nearly as popular as Peloton’s instructor-led classes. Adding an extra option is not bad, quite the contrary, and could perhaps persuade some gamers to exercise more.
We’ll let you know when Peloton officially launches the Lanebreak. Stay tuned in the meantime…