UnitedHealthcare, Peloton to provide millions more with access to interactive fitness platform

An expanded relationship more than doubles the number of people who may become eligible for a 12-month subscription to a Peloton App Membership.

Peloton fitness user

UnitedHealthcare and Peloton Interactive have renewed and expanded their relationship to help more people get or stay active and improve their overall well-being.

Under the newly expanded agreement, as many as 10 million UnitedHealthcare commercial members may become eligible for a yearlong subscription to the Peloton App Membership — or receive a three-month waiver toward a Peloton All-Access Membership — at no additional cost as part of their health benefits*. In addition, eligible UnitedHealthcare members in most states will receive preferred pricing on select Peloton connected fitness products, including the Peloton Bike, Bike+ and Tread.

How does it work?

The Peloton offer is already included in most UnitedHealthcare fully insured employer-sponsored plans and is now available as an option for organizations with a self-funded plan and fewer than 3,000 employees and dependents. Larger employers with a self-funded plan may also choose to make the Peloton offer available to their employees via a direct arrangement with Peloton Corporate Wellness, including preferred pricing on select Peloton connected fitness products.

Eligible UnitedHealthcare members may receive details via email about activating their Peloton App or All-Access Membership – or they can log into myuhc.com to check eligibility. Once eligible members claim their personalized code through their myuhc.com account, they can activate their 12-month subscription to a Peloton App Membership – or a three-month subscription to a Peloton All-Access Membership – at no additional cost. At the end of the 12-month subscription, UnitedHealthcare plan participants will have the opportunity to renew the Peloton App Membership at the market rate directly through Peloton; UnitedHealthcare members’ Peloton App Membership will not automatically renew beyond the 12-month offer.

Available via the Peloton App, with no equipment required, or through a Peloton Bike, Bike+ or Tread as an All-Access Member, eligible UnitedHealthcare members can use the offer to take thousands of live and on-demand fitness classes across various disciplines such as strength, boxing, barre, outdoor running, cycling, walking, meditation and more. The Peloton App is available on any iOS or Android device, Apple TV, Fire TV, Roku TVs and Chromecast and Android TV.

On the record

“Our initial offer with Peloton is proving effective in helping encourage many of our members to get or stay active, with the goal of supporting their mental, physical and emotional health,” said Dr. Rhonda Randall, chief medical officer for UnitedHealthcare’s commercial business. “This expanded collaboration will help even more people maximize the value of their health benefits while pursuing their fitness goals.”

“Aligned with UnitedHealthcare’s mission, and through the power of community and world-class content, Peloton is committed to providing the motivation for people to live healthier lives,” said Cassidy Rouse, senior vice president of growth partnerships and corporate wellness, Peloton. “We are encouraged by the growth and impact of the collaboration in its first year, and we’re pleased to continue to work with UnitedHealthcare in making wellness more accessible for millions of Americans.”

The context

Since originally launching the offer in 2021, UnitedHealthcare members are collectively completing over 1 million Peloton classes per month; among enrollees who have taken at least one class during a given month, members are taking an average of over three classes each week.