Capital Rx, Independa team-up to bring prescription savings via LG TVs

LG TV customers can access the Capital Rx prescription savings card through their Independa services on LG TVs, or via downloading the Independa mobile app.

Independa TV - Capital Rx

Capital Rx, a healthtech company changing the way prescription drugs are priced and administered to create enduring social change, today announced that its Capital Rx Advantage prescription savings card has been selected by Independa as the discount prescription card for its Independa Health Hub platform, now available on LG televisions.

How does it work?

Independa, the global leader in TV-based remote engagement, education and care, and LG Electronics, a global leader in TV manufacturing, together launched the Independa Health Hub Ecosystem of Healthy Offerings on LG TVs at the 2022 Consumer Electronics Show. In introducing the Capital Rx Advantage program, the first discount card offered directly through a TV, users can now easily and securely access their free prescription savings card to enjoy significant savings on medications.

Other discount cards on the market have high hidden fees, generate additional profits by selling consumer data, and drive up the cost of medications. Launched in August 2021, the Capital Rx Advantage card was designed to be more ethical, fair and transparent than what is available in the marketplace today. By introducing the lowest processing fee into the market and leveraging a government-authorized pricing metric that has deflated (rather than the market’s standard which has inflated), the Capital Rx Advantage card can help reduce medication costs by up to 90%. The card is accepted at more than 65k pharmacies and major retailers, including Walgreens, Walmart, Costco, RiteAid, Kroger and more.

LG TV owners who activate the Independa app will immediately see the Capital Rx Advantage card within their Healthy Offerings section. There, they have the option to view an informational video and then access their free Rx savings card. The Independa Health Hub is currently available on all LG TVs sold from 2021 onward.

On the record

“Capital Rx continues to effectively disrupt the prescription drug payments model, helping American consumers save millions in medication costs,” said Kian Saneii, founder and CEO of Independa. “On the heels of our landmark partnership with LG and the expansion of our Health Hub ecosystem into the connected TV environment, we are proud to join forces with Capital Rx and offer our users access to the best prescription drug discount card available in the market today.”

“The introduction of the innovative and transformational Independa Health Hub across LG TVs is a significant milestone in expanding the accessibility of virtual healthcare services and benefits for all,” said Joe Alexander, Chief Operating Officer, Capital Rx. “By partnering with Capital Rx, Independa has made it as easy as possible for anyone with an LG TV to access prescription savings from the comfort of their own home, the convenience of their Independa mobile app. Further, these savings can be easily passed on to friends and family, always free and without limitations of the number of beneficiaries.”

The context

The market for senior care tech services has been growing in recent years, and if you want to learn more about it – now’s the time to grab our Senior Care 2.0 report from our sister website DHbriefs. Check it out.