Salesforce announced new Patient 360 for Health innovations that provide cost-saving automation, personalized intelligence, and real-time data for healthcare and life sciences organizations to deliver comprehensive patient success and equitable care with greater efficiency. Salesforce customers including Advanced Recovery Systems, bluebird bio, and John Muir Health are now tapping into these new capabilities to build on existing Patient 360 solutions.

Why does it matter?

Patient 360 for Health is built to put the patient at the center of everything:

• With Behavioral Health, teams can personalize engagement for patients at each step of their care journey and provide access to mental and behavioral health services more efficiently to help address behavioral health inequities.
• Advanced Therapy Management helps pharmaceutical companies streamline and maintain full visibility around the entire treatment process for patients – from referrals, apheresis, and multiple appointment scheduling to drug manufacturing and administration – by connecting everyone involved in a patient’s therapy journey.
• Salesforce Genie for Healthcare integrates real-time clinical data, such as past and current medications, and non-clinical data, such as social determinants of health, to create a more comprehensive patient profile.

From one single platform, Patient 360 for Health innovations can help:

• Behavioral health specialists now quickly get up to speed on a patient’s full history – including social determinants of health like economic and educational status – and share standardized assessments in real time to capture critical patient information.
• Crisis center counselors now identify risks in real time. They can de-escalate patients calling into a 988 hotline because they are experiencing a mental health crisis and follow up to refer them to a behavioral health specialist who builds preventative safety plans.
• Treatment center care coordinators now book all of the visits for a patient receiving advanced therapy at the same time, from initial referral and consent, to blood sampling, infusion, and post-treatment care.
• Care managers now receive automatic notifications when a patient’s social, clinical, or adherence score has dropped — due to factors like losing access to transportation or missing a dose — so they can quickly coordinate in Slack and intervene and help get the patient back on track with a care plan.
• Medical device companies can now provide customers in need of a device, such as a knee brace, with access to additional products from other brands that will speed up their recovery time, such as vitamins or footwear, all from one website.

Salesforce has an extensive partner ecosystem providing unique experience and solutions for the healthcare and life sciences industries, including consulting partners Accenture, Deloitte Digital, Huron, KPMG, PwC, Slalom, and Torrent Consulting. ISV partners such as CareJourney, Populi, and Verifiable extend and complement Patient 360 for Health, and the AppExchange Healthcare and Life Sciences Collection features partner apps and experts that help companies better use real-time patient and provider data.

On the record

“Today’s organizations must invest in streamlined solutions that increase time-to-value, cost savings, and efficiency without compromising patient outcomes,” said LaShonda Anderson-Williams, Chief Revenue Officer for Healthcare and Life Sciences at Salesforce. “Patient 360 for Health innovations give customers cost-saving automation, personalized intelligence, and real-time data tools to help deliver patient success now — even in the face of increasing costs and labor shortages.”

The context

Amid macroeconomic turbulence, the healthcare industry is on a costly path to post-pandemic recovery. Of the nearly $4 trillion spent on healthcare annually in the United States, administrative spending makes up about one-quarter of the total cost. What’s more, the healthcare industry is experiencing crisis-level labor shortages, with California and New York projected to lose half a million healthcare workers by 2026, making hiring more expensive than ever.

With headwinds like these, organizations are under pressure to become more efficient and do more with less. They must deliver success now, to their patients and to other stakeholders.