CUDIS launches health ring with AI coach and rewards system

The startup has sold 30,000 units and now offers users points for healthy habits that can be redeemed for products

Wearables startup CUDIS is releasing its latest health ring this week. The new device includes an AI “agent coach” that helps users stick to their fitness goals.

The company says it stands apart from other wearables by doing more than just tracking metrics. It rewards healthy behavior with points. Users earn digital “health points” for things like getting enough sleep, walking 10,000 steps, playing sports, and talking with the ring’s AI coach. These points can be spent in an integrated marketplace for discounts on health supplements and other products.

How does it work?

The ring’s AI Agent Coach uses generative AI to create personalized health and exercise programs. The company says the agent builds custom programs that include “daily tasks, recovery protocols, supplement recommendations, and direct referrals to licensed medical professionals.”

The device tracks multiple body metrics and daily behaviors. It monitors sleep quality, stress management, movement, and recovery. Users can see how these metrics affect their Pace of Aging (PoA), which shows whether their body is aging faster or slower than their actual age.

“The AI spots when you’re trending in the wrong direction, such as chronic poor sleep, declining HRV, elevated resting heart rate, and either suggests lifestyle changes or connects you to a professional,” CEO and co-founder Edison Chen told TechCrunch. “The control is in the escalation pathway to the right care access.”

Why does it matter?

CUDIS has gained solid traction since launching its first wearable in 2024. The company has sold over 30,000 units across its first two models. The app’s user base has grown to 250,000 users across 103 countries.

“Our strongest markets so far have been North America, Europe, and Asia,” Chen said. “What we’re good at is pattern recognition for healthy people trying to optimize.”

The rewards system could change how people think about health tracking. Instead of just collecting data, users get tangible benefits for maintaining healthy habits.

The context

CUDIS raised $5 million in seed funding in 2024. Draper Associates led the round, with participation from blockchain-focused investor groups like Skybridge, DraperDragon, Monke Ventures, and Foresight Ventures.

The company claims it keeps user data encrypted and secure via the Solana blockchain. It has been described as a “web3 AI wellness company.” TechCrunch was not able to test the smart ring directly to verify its security claims.

CUDIS also plans to launch a Kickstarter campaign soon to expand its reach further.