Google has opened its Fitbit AI health coach to iPhone users worldwide, marking a significant expansion just as Apple reportedly pulls back from its own AI health ambitions. The service was previously limited to Android devices only.
The timing feels intentional. Recent reports suggest Apple has shelved plans for a Health+ service that would have included an AI health coach feature in iOS 27. Instead, Google is filling that gap with its Gemini-powered personal trainer that works around the clock.
How does it work?
The Fitbit AI coach starts with a brief 5 to 10 minute conversation where users share their health goals and motivations. From there, it becomes a digital companion that checks in at key moments throughout the day.
Users get personalized health insights when they wake up, after workouts, and before bed. The system creates custom workout plans while tracking essential metrics like heart rate, body temperature, and blood oxygen levels.
Sleep analysis comes standard, with specific recommendations for better rest. A built-in chatbot handles health questions whenever they come up. Think of it as having a fitness trainer, sleep specialist, and wellness advisor rolled into one app.
Why does it matter?
This expansion puts Google ahead in the AI health space just as Apple steps back. The move to support iOS users means Google can tap into Apple’s health-conscious user base while Apple figures out its own AI strategy.
For users, it means access to AI-powered health coaching regardless of their phone choice. That’s especially important as more people look for personalized health guidance that goes beyond basic step counting.
The service also shows how AI can make health coaching more accessible. Instead of expensive personal trainers or nutritionists, users get 24/7 guidance for less than $10 per month.
The context
Apple was reportedly working on similar AI health features for a planned Health+ service. Bloomberg reported earlier this month that Apple has scaled back these plans, though some components might still appear as standalone features later this year.
The Fitbit AI coach is now available to Fitbit Premium subscribers in the US, UK, Canada, Australia, New Zealand, and Singapore. It works with Google’s Fitbit devices including the Charge 6, Inspire 3, Versa 4, and Sense 2, plus the Pixel Watch 3 and Pixel Watch 4.
Fitbit Premium costs $9.99 per month. The service represents Google’s biggest push yet into AI-powered health services, coming at a time when Apple appears to be retreating from the same space.