Healthcare messaging company HealthCrowd closed $2.1 million in additional seed funding, the company has announced. The money was provided by Startup Capital Ventures, Herlitz Capital, Healthy Ventures, Band of Angels, Berkeley Angel Network, and 37 Angels; and will go towards supporting increased demand of HealthCrowd’s enterprise healthcare communications platform.

HealthCrowd’s platform uses text messaging, interactive voice response, email and nanosites to deliver relevant, timely and actionable communication to health plan members.“With this additional capital, we can focus on capitalizing on the company’s current momentum and expanding into other segments of the market,” said Neng Bing Doh, HealthCrowd’s founder and CEO. “This funding underscores our investors’ confidence in HealthCrowd’s technology, approach and market opportunity.”

The company’s platform uses text messaging, interactive voice response, email and nanosites to deliver relevant, timely and actionable communication to health plan members. HealthCrowd’s technology and services are used by local, regional and national health plans. In addition to meeting departmental objectives of improved quality scores, higher retention and better member experience, HealthCrowd also provides an accelerated return on investment.

Last year, the company tested its platform with Healthfirst, a not-for-profit managed care organization sponsored by hospitals and medical centers in New York. That pilot program revaled that mobile messaging is a viable HEDIS (Healthcare Effectiveness Data and Information Set) outreach channel for Medicaid members.