Partnership will utilize digital engagement strategies and research to create a robust clinical intervention that is meaningful and engaging to the target population.
Researchers aim to assess effectiveness of interactive text messages in encouraging disease management and primary care visits with Gold Coast Health Plan.
The Encino, California-based company is already working with Inland Empire Health Plan to engage its Medi-Cal beneficiaries.
The company helps its clients solve challenges like missed appointments, medication adherence, and gaps in care, through more effective consumer engagement.
The company will use the funds to enhance its analytics and behavioral models in order to help its clients improve outcomes.
The pre-series A round will help the company expand the sales and client support teams for its mobile population health and member engagement solutions.
The acquisition adds marquee innovative health and wellness clients, strengthens the partner channel, and brings additional mHealth expertise to mPulse's team.
The partnership will leverage mPulse's mobile messaging capabilities to drive consumers to manage their health via Novus' customized wellness solutions.