New Balance RunIQ

New Balance unveils RunIQ smartwatch, PaceIQ Bluetooth headphones

The Android Wear-powered watch is made in collaboration with Intel, Google and Strava; while headphones are product of partnership with Jabra.
New Balance Digital Sport

New Balance to launch Android Wear smartwatch later this year

The footwear and fitness apparel company is also launching the Digital Sport division to develop innovative digital experiences and wearable technologies.
New Ballance Runkeeper challenge

New Balance should acquire RunKeeper

Under Armour has scooped-up MapMyFitness, Endomondo, MyFitnessPal and Gritness; Adidas has acquired Runtastic; while Nike has its own digital division.