Research: Smartwatches still trailing dedicated fitness trackers
The Apple Watch didn't slow down sales of fitness trackers last year, and Fitbit is still the leading wearable device maker with 79% of the market.
9% of U.S. adults to own a smartwatch by 2016
As smartwatch penetration grows, it will close in on activity tracker which will begin to plateau by the end of 2016, peaking at 32 million units.
NPD predicts three different scenarios for wearable device market
The three different scenarios NPD talks about are Forward into the Past, Incidental to Essential, and Persuasive and Pervasive.