Global revenues from fitness trackers to exceed $5 bln by 2019
Adoption of connected health devices increased from 24% of U.S. broadband households at the beginning of 2013 to nearly 30% by the end of 2014.
5% of U.S. broadband households use a smart watch for health purposes
The pressure on the industry now is to create unique value propositions for these devices that align with current consumer interests, Parks Associates argues.
More than 40 million smartphone owners actively use at least fitness app
Parks Associates expects usage and adoption to increase with the release of new mobile form factors such as the Apple Watch.
41% of U.S. home caregivers use a digital health device
The smart device with the highest interest -- 44% of current and future caregivers -- is an electronic panic button that can signal an emergency.
Parks Associates: Fitbit holds nearly 40% of the fitness tracker market
"Slightly more than 6% of U.S. broadband households have a digital pedometer or fitness tracker, so this market is still in the early stages of adoption."
Parks Associates identifies four consumer health groups
Among U.S. broadband households, 26% are Healthy and Engaged, 25% are Challenged but Mindful, 28% are Unhealthy and In Denial, and 21% are Young and Indifferent.