GOQii (pronounced Go-Key) is touted as a new kind of smart wrist-band. It builds on top of numbers gathered from any number of sensors to include help and advice from actual fitness coaches. These real people can provide users with advice and guidance that other apps cannot, and provide feedback on users’ progress. For instance, these coaches will have the ability to remotely trigger vibrations from a wrist-band and remind users it’s time for their exercise.

GOQii will also come with its online competition platform through which users can score karma points that can later be converted to real-life cash and donated to a charity such as Oxfam International.

The GOQii wrist-band will be free for users, but it will be tied to a subscription service, costing $99 for six months, or $179 a year. That cash gets you daily real-time chats with coaches through a dedicated app, and one check by phone call a month. GOQii will be available by the end of 2014, launching in few markets like the US, UK, Singapore, and the UAE.