Weight Watchers acquires fitness technology company Wello


The rumors were right on target – Weight Watchers International has acquired San Francisco-based fitness technology company Wello, which delivers one-on-one and group fitness training via live two-way video.

Since launching in 2012, Wello has built an extensive network of certified fitness trainers and helped consumers to find the “direction, motivation, and accountability necessary for long-term workout program success.” The web-based platform wants to change the way people connect with fitness professionals and allows them to work out where and when they want.

“Weight Watchers and Wello share the view that real, person-to-person relationships are essential for meaningful and sustainable change,” said Wello co-founders Leslie Silverglide and Ann Scott Plante. “This is a tremendous opportunity for us to learn from the Weight Watchers legacy and contribute to the Company’s future innovation. We’re all excited to join the team.”

In addition to supporting the core Weight Watchers brand and products, Wello will continue to offer and build its live training product through Wello.com.