PEAR Sports has scored $5 million in its second round of funding. Existing investors — including Innovate Partners and Nordic Ventures — led the round along with a number of private and family office investors. Joining as a strategic investor is VIZIO, America’s no. 1 smart TV and sound bar company.

PEAR will use the new cash to expand the sales and marketing for its rapidly growing mobile app and related hardware, as well as the white label platform, “Powered by PEAR.”

“With ‘Powered by PEAR’ we provide numerous brands, companies and many other verticals the opportunity to build a full customer engagement strategy around personal coaching and training,” said Bob Allison, PEAR’s co-founder and CEO. “While using PEAR’s patented technologies to deliver a highly interactive training, coaching content platform and related hardware, these verticals have full control of the conversation with their customers.”

PEAR is currently working with several athletic brands, social activity platforms, training organizations, events, wellness and weight loss companies to build a fully interactive bio-feedback app for use with their specific customer sets.