Fitness analytics tool maker Whoop raises $6 million from 14 investors


Boston-based Whoop has managed to raise approximately $6 million from 14 investors, according to a recent U.S. Securities and Exchange Commission filing.

The startup, which makes an online health and fitness analytics tool for athletes, was founded by Harvard student Will Ahmed as Bobo Analytics at the Harvard Innovation Lab. The goal was to design a “wristband that continuously collects heart-rate data” and that would “replace the classic chest strap heart monitor.”

Last summer, Whoop has raised $3.38 million in funding; board members include Jeff Fagnan of Atlas Venture. As for their advisory board, it lists such names as Nicholas Negroponte, co-founder of the MIT Media Lab; former Puma marketing director Antonio Bertone; Dr. Nicholas Christakis, a Yale professor; Stephen Wolfram, Founder and CEO of Wolfram Research, creator of computational software program Mathematica.

[Via: BizJournals]