PulseOn is touted as a reliable wrist-worn heart rate monitor, and it’s currently raising funds at Indiegogo. The project wants to eliminate traditional chest belts that are uncomfortable and actually offer only limited insight into one’s training.

Relying on the optical heart rate sensor, the device was born at Nokia’s R&D department and later spun off to a separate company, led by five key team members.

What makes PulseOn different from other similar devices is the company’s proprietary optical heart rate sensor technology innovation for multi wave-length measurements.What makes PulseOn different from other similar devices is the company’s proprietary optical heart rate sensor technology innovation for multi wave-length measurements. Combined with highly sophisticated algorithms to extract and analyze heart rate in a wide range of conditions, this wrist band can monitor heart rate continuously during training events but also beyond. Add wireless connectivity to the mix, and you get meaningful feedback on one’s training, telling users what their heart rate “really means.”

In other words, users can expect meaningful feedback on their training, whether they are an athlete or a beginner. Plus, using a dedicated mobile app — for iOS and Android — you’ll be guided towards your next fitness level.

PulseOn is described as comfortable to wear, selling in “beautiful Cloud” and “dramatic Coal.”. Easily changeable straps are also promised and will be available upon first PulseOn deliveries, allowing users to personalize their bands with additional colors like “energetic Acid” and “modern Midnight.”

PulseOn is a based in Finland, where its team of 13 people is hoping to “see their vision become reality.”