The earlier rumored Adidas miCoach Fit Smart has been officially announced during the Wearable Technologies Conference 2014 in San Francisco.

As we’ve reported before, this wristband can measure your burned calories, heart rate, distance covered, pace and other fitness stats. It’s going to be available in black and white, featuring a strap made of soft-touch silicone that is rather similar to Nike’s FuelBand SE. In addition, there’s also a small strip of LEDs which can change color depending on the intensity of a workout.

It’s going to be available in black and white, featuring a strap made of soft-touch silicone that is rather similar to Nike’s FuelBand SE.According to the sports gear company, with the miCoach Fit Smart they approached things differently [than with their previous wearable device]. The goal is to go beyond die-hard runners and appeal to the general public and get them to move more.

The wearable device is just one part of the equation; Adidas’ miCoach technology, mobile apps and ecosystem play an important role as well. “What we did, by working with elite coaches, was bring an experience to help people set weekly goals and training plans,” said Paul Gaudio, GM of digital sports at Adidas. “We took the things that have been very successful and implemented them here with the Fit Smart.”

The Adidas miCoach Fit Smart will start selling late next month with a price tag of $199, £179 or €199, depending where you live. That’s a lot of money for a smart band, and we’re not sure Adidas’ brand will help the company move a ton of units. Though we could be wrong.

[Via: Engadget]