Beam Technologies‘ smart toothbrush has managed to catch investors’ interest with the company securing $5 million venture funding round from Columbus, Ohio-based Drive Capital. As part of the deal, Beam will be relocating from Louisville, Kentucky to be closer to its backers and potential business partners.
Prior to this new money, they had received only $550,000 in seed money from angel investors.
Beam also wants to team-up with dentists and insurance companies to build the connected toothbrushes into wellness programs.Beam’s toothbrush connects via Bluetooth to an iPhone or Android-based device to tell the user about his or her brushing habits, including how long and how often they brush.
Part of the accelerator Rock Health’s fourth class of startups, the company has a four employees, with plans to use some of its new money to staff up to nine or 10. At the moment, it has six open positions listed at its website.
Beam also wants to team-up with dentists and insurance companies to build the connected toothbrushes into wellness programs.
The $25 Beam Brush will compete with a Proctor & Gamble Oral-B connected brush which was unveiled in February.