Beam Technologies

As part of the deal, plan members get a free, smartphone-connected Beam Brush every quarter, along with extra brush heads, toothpaste and floss.

The Columbus, OH-based digital health startup is offering a mobile-connected, smart toothbrush to reinvent dental benefits.

Beam's toothbrush connects via Bluetooth to an iPhone or Android-based device to tell the user about his or her brushing habits.