In our latest interview, we “talk” with Pavel Cholakov, co-founder and CEO of EatWell Mobile. He initiated EatWell from his personal need, after realizing how much time he needs to be set apart just to make sure he’s eating properly. “I thought that there has to be a more efficient way,” he said, turning to the smartphone to search for “an app for that.” Alas, Pavel couldn’t find what he was looking for and decided to create an app of his own, one that will solve the issues with eating well for both himself and others.
Here’s what he had to say:
How would you pitch your company? What’s your elevator pitch?
At EatWell we believe that the majority of people will opt consistently for healthy eating only if it is not interfering with their daily activities and lifestyle. Our mission is to make healthy eating easy and accessible for everybody.
What sets you apart from competitors?
As oppose to other health and fitness applications we try to have the focus on the individual, not on the service or the product. In other words, we avoid trap of the application taking more time that it saves. We achieve that via a sophisticated algorithm that calculates your dietary needs, and slick and simple user interface.
What’s your business model?
Our mobile application will be completely free and available for download in both in the AppStore and the PlayStore.
Can you share some numbers? How many users do you have?
We are in development phase and so far we have produced a prototype of the application with limited number of initial testers. On our whisper website people are able sign up for an early access to our beta.
Where do you see the company going from here?
Our mobile application will come in two languages, English and Bulgarian. The initial launch of our application is going to be in Bulgaria. Our market analysis shows the Bulgarian market as rather promising for our idea. Four to six months after that, we will introduce EatWell to the United States, United Kingdom and the rest of the European Union.
Where do you see the mHealth industry going?
We believe this is the future because people nowadays continue to spend more and more time on their mobile devices.
How long are we from seeing modern mHealth technologies going mainstream?
Not long. Look at Apple’s Health package. Google and Android are coming along as well…