Aortic stiffness has been linked to an individual’s risk of developing cardiovascular disease and their overall health. The iHeart System has been launched to tackle this problem, relying on fingertip pulse analysis system linked to iPhones and iPads. The device measures pulse for 30 seconds to instantly provide physiological age of a person. iHeart testing can be done on a daily, weekly or monthly basis to track how the body is responding to positive (exercise, improved diet, reduced stress), and negative (stress, poor diet, little sleep) lifestyle choices.

The iHeart System promises market leading resolution and sampling speed, and can see deep into the pulse to define waves in the blood flow. Captured measurements of aortic pulse wave velocity are used to determine one’s physiological age.

The fingertip sensor connects via Bluetooth 4.0 to iPad or iPhone loaded with the free Physiological Age app. Past results and trending graphs are stored both on the user’s iDevice and on their personal webpage at iheartalive.com.

The ultimate goal is to allow users to understand the dynamic nature of their body and see how different choices are effecting their body internally.

A recent study shows that there’s a strong relationship between aerobic exercise and arterial stiffness. The more vigorous the exercise, the better the effect.

Right now, the iHeart System is raising $25,000 in a crowdfunding campaign at Indiegogo, from where you can pre-order your unit for $99.