The company behind the popular fitness digital platform Netpulse has secured $18.6 million in new funding led by Nokia Growth Partners, with participation from August Capital, Javelin Venture Partners, DFJ Frontier and Docomo Capital. As part of the deal, John Gardner from Nokia Growth Partners will join the company’s board.

The company plans to use the funds to further accelerate its growth, advance development of its product platform, and introduce new integrations and services for both club operators and members.

Netpulse’s digital engagement platform connects health clubs to a flood of new technologies that are transforming the fitness industry. From internet-connected touchscreen cardio equipment to member fitness tracking devices, sensors, and apps, the company is helping commercial fitness go digital. The Netpulse platform integrates these new technologies with club management systems and in-club digital experiences to deliver engagement, measurement, and monetization of members’ fitness activity, both inside and outside the club.

Netpulse’s digital engagement platform connects health clubs to a flood of new technologies that are transforming the fitness industry.“Our platform provides club operators with a turnkey solution to participate in the industry’s digital transformation,” said Bryan Arp, Co-Founder and CEO of Netpulse. “Clubs are now able to provide new services to increase engagement and generate new sources of revenue by reaching the members via mobile and connected products.”

Netpulse has partnerships with eight of the top nine commercial manufacturers that produce 83% of fitness equipment currently in clubs. They also partner with leading club management software systems, fitness app and device makers, and industry service providers.