Fitbug is taking a novel approach to bring modern mobile fitness services to a store near you. Together with Target, they are “going physical” to launch KiQplans, touting them as the “next step in the wearable tech revolution.”
The service provides tailored exercise, nutrition and wellness advice over a 12 week period.Designed to work with most leading activity trackers, smartphones and watches, KiQplan is delivered as an interactive coach, made to help people at all levels use the data tracking devices gather in actionable, user-friendly ways. The service provides tailored exercise, nutrition and wellness advice over a 12 week period, helping users achieve very specific health, fitness and wellness goals.
Inaugural KiQplans will include specific weight loss programs for men and women called Beer Belly Blaster and Slim + Trim, as well as a pre-natal regimen called Healthy Baby Bump and a post-natal plan called Goodbye Baby Bump. Priced at $19.99 KiQplans are currently available at KiQplan.com and in Target stores from November 9, 2014.
KiQplans work with any iOS and Android mobile device, while integrating with most leading activity trackers, including those made by Fitbug, Jawbone, Nike Fuel, Misfit and Withings. Moreover, user’s progress is monitored through lifestyle reports inputted by the user, and data from other apps such as MyFitnessPal and RunKeeper.
KiQplans work with any iOS and Android mobile device, while integrating with most leading activity trackers.Each KiQplan features personal activity, nutrition and sleep targets; weekly personalized workouts; activity and nutrition tracking; lifestyle tracking; weekly articles and recipes focused on the required outcome; rewards and badges for added encouragement; daily plan based tips; feedback and reminders via in-app messaging and push notifications; and webinars on a range of outcome related topics.
“KiQplans are designed to take the ‘so what?’ out of activity tracking to provide structured action plans for people to use activity data to get fitter, lighter and lead happier, healthier lives,” said Paul Landau, CEO of Fitbug. “By combining the DEVICE and ADVICE, the full health benefits of wearable tech can be brought to consumers and KiQplan will be with them every step of the way.”
Focused on measurable outcomes, Fitbug wants us to think of every KiQplan as a replacement for a trainer, nutritionist and lifestyle guru all rolled into one. Going forward, the company plans to cover other topics such as Pregnancy (Trimester 3), Beginners running plans and curriculums designed to managing certain health conditions.