FitAd launches world’s first wearable ad platform

FitAd

A company called FitAd is launching what it says is the first-ever mobile and wearable advertising platform for fitness and health oriented brands and publishers. Founded by advertising industry veteran Mort Greenberg, the company delivers ads via a network extending to approximately 50 million monthly app and mobile site users.

FitAd capitalizes on what they call “Moments,” which can mark the start, completion or achievement of an important milestone within a fitness and health app or website, explains Greenberg. “At these Moments, it is appropriate to match advertising to the Moment so that brands can acknowledge, recognize, reward or challenge users,” he said.

FitAd capitalizes on what they call “Moments,” which can mark the start, completion or achievement of an important milestone.Examples of these Moments include beginning a run, descending a mountain, driving for your longest golf shot, beating your best 5k time, or simply making a healthy food or lifestyle choice that is being captured via an app or website.

FitAd’s PrecisionTap platform offers publishers three ways to participate in its network: installation of the FitAd software developer kit (SDK), inclusion in the FitAd private marketplace, or access to unique seasonal and event driven sponsorship opportunities.

The company’s advisory committee includes a variety of executives with proven track records in health, fitness and mobile, including: Dorothy Gemmell, president of Havas Life New York; Tony Blauer, founder & CEO of Blauer Tactical; Tim Horan, COO of TouchCare; and Ron Braunfeld, a leader in the location mobile space and former head of business development for PayPal Media Network.