Jawbone’s UP system is coming to an organization near you, as the popular fitness band maker is going for the office workers. Along the way, the company wants to tackle the serious and growing obesity crisis in the U.S. and across the globe, and try to create healthier, more productive, more engaged workplaces and organizations.

The Jawbone UP for Groups is built on three-part behavior change framework: track, understand and act. Organizers (administrators) and participants can use the service to understand those group-level metrics — both in the moment and over time — and take action.

The Jawbone UP for Groups is built on three-part behavior change framework: track, understand and act.The system supports action at the group level through a variety of features, including communications and challenges. The former feature allows administrators to send customized messages and nudges directly to participants’ in-app feed. On the other hand, group challenges enable creation of step-based challenges customized to the right level and duration for their group. Here, success is not measured by who walks the most steps but by celebrating the group with the highest number of participants completing the challenge.

Group participants can view analytics at any time, receive messages from the administrator directly in their app, and take part in group challenges.

Designed for any group of 10 or more participants, UP for Group has already been tested with large companies, smaller organizations, professional groups and others.