Miiya is a smart watch made to fight childhood obesity, which according to WHO, affects as many as 20 percent of (child) population. Similarly to other activity trackers, the device will keep up with its wearer’s whereabouts while promoting exercise along the way.
Miiya can determine the current state of kid’s activity by aggregating the total activity time. As part of the deal, it incentivizes users to exercise more by promoting them to the superhero status, after which it offers various quests to further motivate children. Parents on their end get a complimentary smartphone app to see how much exercise their kids are getting.
Miiya has launched on crowdfunding platform Indiegogo to raise the $50,000 needed to bring the device to life.The underlying algorithm is able to detect the kind of activity the child is doing and aggregates the time for each type of activity each day. The smart watch uses a 9-axis sensor to assess bodily movement, filtering frequencies generated by the human body. When the child is active, Miiya will analyze the intensity level of the signal to determine if current physical activity is low, moderate or intense.
Miiya is a product of Enerban, founded by two Belgian brothers Nicolas and Frédéric Bruneau. Their interest in a healthcare company grew out of their own personal experiences as fathers, and their concern for the futures of their children. They believe that besides the ethical reasons for launching this product, this is a market ripe for a technology like Miiya.
Miiya has launched on crowdfunding platform Indiegogo to raise the $50,000 needed to bring the device to life.