Today, we got a chance to interview Jessica Griger, COO of Valley Electronics. She is in charge of introducing women to daysy and help to educate them on how their bodies “really” work. Her spare time Jessica spends on the farm with her kids, husband, horses, and other animals in the menagerie.
Here’s what she had to say…
How would you pitch your company? What’s your elevator pitch?
From the makers of Lady-Comp, daysy is a fertility management solution that tracks ovulation cycles with a sleek basal body thermometer. Developed with knowledge from over a million cycles, daysy uses advanced statistical methods to calculate fertility status with an accuracy of 99.3 percent. Daysy offers a free iPhone app, daysyView, for those who want more details on their cycles or for women who want to use a standalone tool to achieve a greater understanding of their menstrual and ovulation cycles. Daysy’s expert team has over 25 years of experience in fertility management and success that is supported by several clinical studies.
What sets you apart from competitors?
What sets daysy apart is the fact that it is a complete fertility monitor, and not just a BBT thermometer that transmits data to an app, which does a simple mathematical calculation.
Daysy is a computer that uses a well-proven internal algorithm to calculate the user’s daily fertility status using solely the basal body temperature, and displays it right on the device, making syncing to a smartphone unnecessary to know your fertility status.
What’s your business model?
Valley Electronics is the North American component of a multi-national company that develops, sells and supports technologies designed to empower women in making the choice to pursue natural family planning.
Can you share some numbers? How many users do you have?
Since daysy’s launch in May of 2014, we have had 2,000 users joining our family. Our sales grow by an average of 20% each month, and we expect to continue this growth as word spreads of daysy’s reliability and ease of use.
Where do you see the company going from here?
Valley Electronics will continue to develop and sell the latest technology for fertility management while providing education and support for women desiring an alternative to traditional hormonal methods of family planning.
Where do you see the mHealth industry going?
Younger generations are becoming more health-conscious and aware of what is going on inside their bodies. With their affinity for mobile technologies, the mHealth industry will become the mainstream form of gathering and sharing data with personal healthcare providers.
How long are we from seeing modern mHealth technologies going mainstream?
Many mHealth technologies are already widely accepted. Within the next 10 to 15 years, mHealth technologies are likely to be the primary method of gathering and storing data for the majority of the US population.