Fitbit confirms the acquisition of FitStar

Fitbit acquires FitStar

Fitbit confirmed the acquisition of FitStar on its blog. The fitness band maker hasn’t provided any numbers, but TechCrunch’s sources believe Fitbit paid anywhere between $25 and $40 million for the privilege.

FitStar offers mobile-enabled, personalized video-based exercise service. It has a few personal trainer and yoga apps, and has previously partnered with some fitness experts, such as football legend Tony Gonzalez and yoga expert Tara Stiles.

As a result of the acquisition, FitStar members will be able to publish their FitStar workouts into Fitbit to see how their personal training or yoga practice impacts their overall health.

Coming soon is the ability for Fitbit users to set up a FitStar account using their Fitbit credentials. Similarly, owners of Fitbit’s Charge HR or Surge will be able to see their heart rate trends during FitStar logged workouts.

UPDATE: Fitbit has raised $17.8 million to acquire Fitstar, VentureBeat is reporting. The Form D filing with the SEC on March 27 shows that the transfer of $17,817,284 in equity took place between March 13 and March 27th.