Global revenues from connected fitness trackers will increase from over $2 billion in 2014 to $5.4 billion by 2019, according to the recent Parks Associates estimates.

“Our latest data finds adoption of connected health devices increased from 24% of U.S. broadband households at the beginning of 2013 to nearly 30% by the end of 2014,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity.”

Parks Associates’ research Digitally Fit: Products and Services for Connected Consumers examines the current adoption and usage of connected health devices with analysis of multiple nationwide surveys of U.S. broadband households.

“Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption,” Wang said. “For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions.”

Wang concludes that companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages.