Today we’re interviewing Brant Herman, Founder and CEO of MouthWatch. His strong background in consumer health products combined with a lifetime surrounded by dentists led to the discovery of how many dental patients did not know what was taking place in their mouth. By seeing what a mirror could not show them, Brant and his co-founders saw the opportunity to give patients more ownership of their oral health. Here’s what he had to say…
How would you pitch your company? What’s your elevator pitch?
MouthWatch provides dentists and their patients with dental imaging and remote monitoring products that improve oral health and dental care – anytime, anywhere.
The device with the accompanying service enables anyone to significantly improve awareness of their oral health, while saving the travel time, cost, anxiety and effort associated with visits to the dentist. Using the MouthWatch intraoral camera or mobile app, users can view their entire mouth at home or on the go, and can then securely share a visual consultation with a dentist if there’s a concern or question.
Dentists on their end improve patient care and compliance, reach new patients and improve acceptance of treatment recommendations by letting patients “co-discover” conditions that require treatment or extra attention.
What sets you apart from competitors?
MouthWatch is the only product on the market that combines a high quality intraoral camera with innovative telehealth software. This combination lets dentists and consumers see exactly what’s going on inside the mouth, whether the patient is sitting in the dental chair or not. We bring access to dental consultations to patients, regardless of location and help practices reduce the reliance on telephone triage. And, our price point is 1/10th of most dental intraoral cameras that have no teledentistry capabilities.
What’s your business model?
We sell intraoral cameras and imaging hardware plus software subscriptions directly to dentists, institutions, managed care facilities, public health programs and will begin offering consumer systems shortly.
Rather than rely on a simple 6 month recall program, visualization and sharing will become the new basis for maintaining proper oral health while bringing screenings to many more patients who currently have limited access to care.
Can you share some numbers? How many users do you have?
I can tell you that we are in well over 1,000 practices in the US and overseas. Our same quarter rate of growth, year over year, is 500%.
Where do you see the company going from here?
We have several exciting new products under development which we will be launching later this year. Our product line expansion brings innovation to the ways that patients can visualize oral health and communicate with a dental professional. Stay tuned!
Where do you see the mHealth industry going?
mHealth is one of the most exciting parts of the entire telehealth industry. We at MouthWatch see innovation that is addressing a wide range of problems in the current healthcare model, with an overwhelming focus on medical treatment and prevention.
Our focus on teledentistry and remote patient monitoring has us looking forward to effective legislation and policies that recognize the importance of reimbursement for dental providers who view preventive care as a key part of their role in treating patients. Additionally, with so many patients limited in their access to dental care, we see new ways for patients in remote locations to receive many of the same benefits that patients physically close to care enjoy.
How long are we from seeing modern mHealth technologies going mainstream?
It’s happening now. Some forms of health care are already taking advantage of the technology, for example dermatology and counseling practitioners are already advising their patients through the use of video conferencing. Health care innovators like MouthWatch are integrating devices with software solutions to improve management of chronic care conditions. And MouthWatch is at the forefront — bringing remote visual monitoring of oral health and remote consultations to dental professionals and their patients — regardless of location.