Atlas Wearables gets money, tech deal from In-Q-Tel

Atlas Wearables

Atlas Wearables has entered a strategic investment and technology development agreement with In-Q-Tel (IQT), the investment firm that identifies innovative technology solutions to support the missions of the U.S. Intelligence Community.

Atlas started as a crowdfunding project on Indiegogo where it managed to surpass its original funding goal of $125,000 by a factor of 4, securing a total of $634,418 at the end of campaign.

Atlas makes an advanced activity tracker that can identify and track over 50 specific activities and other actionable metrics.The company makes an advanced activity tracker, featuring sophisticated machine learning and analytics that can cope with more than 50 specific activities and other actionable metrics. Its flagship product, the Atlas Wristband, identifies exercises, counts reps, monitors calories and heart-rate and evaluates form, thereby allowing users to take control of their workout routine.

“After extensive analysis and diligence, we are confident that Atlas has built a platform that can deliver a powerful and unique wearable experience,” said Megan Anderson, Vice President of Field Deployable Technologies at IQT. “We’re looking forward to working with Atlas as it continues development of this next generation wearable technology.”

The Atlas Wristband enables athletes and trainers to focus their time and resources on maximizing their workouts by removing the tedious complexities of logging entire workouts, analyzing scores of data, and suggesting optimal routines.

The partnership with IQT will allow Atlas to enter some unorthodox markets and compete with established players like Fitbit, Jawbone, Samsung and Apple.

Speaking of Apple, in June last year, the Cupertino giant hired Atlas’ top engineer to work on the Apple Watch. The company, which has raised $1.1 million in the meantime, has apparently found a way to get new people on board and push its agenda forward.