Today we have TouchCare’s COO Tim Horan answering our questions. Tim is an interesting guy with more than fifteen years of experience managing and developing a number of fast growth mobile technology and online media businesses. He has worked in all facets of the mobile and online consumer media landscape and in various positions in general management, business development, product management and customer operations.
Prior to TouchCare, Tim was part of the founding management team at mobile user acquisition network Appia, helping the company generate over 75 million paid app installs to over 1 billion users globally. He was also part of the initial management team at Motricity where he led global business development, sales and customer operations and helped close the initial contracts with mobile operators.
Prior to Motricity, Tim was responsible for expanding distribution and growing revenues for Excite Mobile, Excite.com, and the broader Excite@Home Network of properties.
How would you describe your company? What is your elevator pitch?
TouchCare is based on a very simple concept – we connect patients with their own providers and enable them to quickly and easily conduct safe, secure, HIPAA-compliant video calls on mobile phones and tablets.
Providers and Clinics can be up and running on TouchCare in minutes – they simply download the app, set up a profile, and invite patients to connect. No up-front costs, no development fees, no changes to existing workflow while leveraging their existing EHR. And the user experience is very familiar to consumers – they connect to their physician and local practice on TouchCare in a similar way that they connect with friends on Facebook, Instagram and other popular social media services. So the next time you need some follow-up care, need to review some lab work or test results, or are at work and aren’t feeling too well, ask your doctor to get on TouchCare.
What sets you apart from competitors?
The mHealth industry is dominated by third-party services that assign people to random doctors. We believe this approach commoditizes healthcare and sacrifices the proven benefits that continuity of care delivers, which is improved patient outcomes. TouchCare provides the same convenient access to healthcare as some of our competitors but what makes us unique is that we focus on connecting patients with their own physicians and caregivers, delivering the best and highest quality care possible. TouchCare’s approach builds on the existing relationship and doctor-patient trust, including access to previous health records and, if needed, the option to meet in person for continued care after the video appointment if that’s what is most appropriate.
What’s your business model?
TouchCare is designed for use in medical practices of all sizes, from solo providers to specialty practices, hospitals, and large healthcare institutions, and can be deployed in minutes with a simple download from the App Store or Google Play. TouchCare is free for both patients and physicians to use; providers determine their own billing structure should they want to charge patients for these remote video appointments.
Can you share some numbers? How many users do you have?
TouchCare is a private company and doesn’t release numbers. That being said, we officially launched in November 2014 and have continued to grow exponentially since. The app is already being used by physicians at some of the world’s leading medical centers and academic institutions, like Mt. Sinai in New York City. The health care industry and consumers alike have clearly demonstrated a desire and need for this type of easy-to-implement technology.
Where do you see the mHealth industry going?
There’s no doubt that mHealth is about to explode. Patients are demanding more convenient access to health care as the entire health care landscape is shifting to a more value based system. We’re starting to see more and more insurers, state medical boards and governments at all levels making policy changes that recognize the value and benefits of mHealth. Within the next three to five years I think video consults will be an accepted and ubiquitous medium for most Americans’ health care.