Palo Alto-based Better is shutting down on October 30, the digital health startup has announced via Twitter.
Founded by Geoffrey Clapp in 2013, the company provided free tools to make the healthcare experience simpler. Through a combination of automation and live access to nurses, Better subscribers would receive a review of their insurance and help in resolving problems with medical bills or insurance claims. Its investors included the Mayo Clinic’s investment arm and the Social+Capital Partnership.
Better sold single memberships for $20 and family memberships for $50. There was also a free option that included tailored health information from Mayo Clinic.
It seems that Better had a clear monetization strategy, though perhaps not enough users were willing to spend on such a service. Chances are the company needed to raise additional funds and has failed to do so in a timely fashion.
Prior to Better, Clapp had been the CTO and COO for Health Hero Network, a telemedicine business that has worked with the Department of Veterans Affairs and McKesson.