WHOOP has raised $12 million Series B for its fitness analytics tool made for elite athletes and teams. Two Sigma Ventures led the round with participation from Mousse Partners, Accomplice, Promus Ventures, Valley Oak Investments, and NextView Ventures. The capital will be used to scale its business and to continue the development of next generation technology.
The company’s technology continuously measures every athlete’s strain and recovery, which helps balance training plans, prevent injury, and increase team performance. It is currently being used by athletes on teams across all major U.S. professional sports leagues and college conferences. Also, numerous Olympians are using WHOOP to train for the 2016 Summer Olympics.
The system includes a sleek wrist-worn strap that measures key strain and recovery variables more than 100 times per second, 24 hours a day. From there, algorithms process the data to provide athletes an Intensity score to inform them about the level of strain on their body and what it means; a Recovery score, which measures the body’s preparedness for strain or exertion; and a Sleep Performance score, which evaluates the hours of quality sleep an athlete got in relationship to the sleep he or she needed. There is also a team dashboard from where coaches and trainers can access this information to help inform training and game day decisions.
“We built a system that is always on: continuously measuring the nuances of an athlete’s strain and recovery throughout the day,” said WHOOP CEO and founder Will Ahmed. “Our athletes and coaches know that they are making more informed decisions thanks to WHOOP; and with highly-tuned, well-established routines, they are loyal to products that service their discrete needs and help them reach the next level.”
WHOOP is available immediately for professional, collegiate, and Olympic teams and athletes. Before this latest round, the company raised $6 million in June 2014.