The CDC-funded mHealth Tanzania Partnership’s Healthy Pregnancy, Healthy Baby SMS Service (HPHB), has reached 1 million registrations since launching in November 2012. Since then, the service has sent 55 million free text messages with safe antenatal, motherhood and infant healthcare information to Tanzanian pregnant women, mothers with newborns, male supporters as well as general information seekers.
The program is part of the mHealth Tanzania Public-Private Partnership (PPP) that involves both the private and public sectors.Over two dozen partners co-operated under the mHealth Tanzania Partnership that works closely with the Ministry of Health and Social Welfare to reduce high Tanzania’s maternal and infant mortality rates. The partners support the message content development and updates, on-the-ground roll-out, service promotion, end user mobilization and registration assistance, and technical application of the service.
Anyone interested in receiving healthy pregnancy information and appointment reminders can send the word “MTOTO” (child) to the short-code 15001. Once registered, users will start receiving instructional messages based on stage they’re in — i.e. pregnant women receive different messages than those with babies. These messages cover subjects such as antenatal care, family planning, malaria prevention, nutrition (for mother and baby), danger signs, individual birth plan, postpartum care, fetal development milestones, and more.
The program is part of the mHealth Tanzania Public-Private Partnership (PPP) that involves both the private and public sectors, and with financial support of CDC Tanzania.