CVS Health unveiled a suite of digital tools to help customers manage their health with more ease and efficiency.
First, CVS/pharmacy mobile app got the Apple Watch support to help notify customers when prescriptions are ready, making it easier to refill prescriptions and check information at a glance.
The second tool, Scan Paper Script, enables customers to quickly start the prescription fill process by capturing a photo of their written prescription through the CVS/caremark mobile app. According to CVS Health research, it is estimated that a third of prescriptions are never filled.
The scanning capability extends to the third tool CVS has announced (Insurance Card Scan), allowing customers to share new insurance information with their pharmacist by taking a photo of their insurance card. Beyond helping customers, this feature also frees up pharmacist’s time, who can focus on speaking with patients instead of entering insurance information.
MedRemind is the fourth digital tool CVS has unveiled. Deployed in the CVS/pharmacy iPhone mobile app, it helps customers stay on track with their medication schedules by enabling them to customize reminders to take their prescriptions at the right time and notifications to caregivers when a dose is missed. It also includes text reminders and the ability to receive reminders on the Apple watch.
Thanks to In-Store Pharmacy Messages, users with CVS/pharmacy app installed on their phone will get push notifications while in-store.Finally, thanks to In-Store Pharmacy Messages, users with CVS/pharmacy app installed on their phone will get push notifications while in-store, notifying them if their prescription is ready for refill or pickup when they enter the store.
“Our digital innovation model is the synthesis of strategic partnership and rapid experimentation, and this new suite of tools – some of the first to emerge from our digital innovation lab – shows how effective our approach can be,” said Brian Tilzer, Senior Vice President and Chief Digital Officer for CVS Health. “By addressing real problems, including medication adherence, through digital tools that are designed to make tasks easier and more convenient, we’re supporting our overall company strategy-to help people live healthier lives.”
CVS has been investing heavily in modern health technologies. In June, the company opened the CVS Health Digital Innovation Lab, and in August it teamed-up with leading telehealth service providers, including American Well, Doctor on Demand and Teladoc. Finally, in September, CVS Health said it will collaborate with MassChallenge and Rock Health to develop future-looking healthcare solutions.