iHealth Lab unveiled a full-featured, FDA-approved smart blood pressure testing device with an MSRP of just $39.99. Called iHealth Ease Blood Pressure Monitor (BP3L), it is a blood pressure monitor and cuff solution controlled by the MyVitals mobile app.

The device features what iHealth calls an innovative “Triple Check” option that measures blood pressure three times and then averages the results to deliver a baseline reading accurate to within three percent for pressure and five percent for pulse. The reading is then transferred via Bluetooth technology to the user’s iHealth account with free HIPAA-compliant data storage space. Once the data is in the cloud, users can access it from the MyVitals app to analyze and share this information with a doctor or caregiver.

“Priced under $40 and loaded with advanced features, the app-based iHealth Ease makes traditional, non-connected blood pressure monitors virtually obsolete,” said Steve Monnier, vice president of sales and marketing at iHealth. “The Ease breaks new ground making it easier than ever to track, monitor, and share data with your doctor, as part of a management program to improve overall heart health. We are proud to bring this technology to market at a price affordable for every home.”

The iHealth Ease Blood Pressure Monitor is compatible with most Android and iOS devices. It is currently available online through Walmart.com, Amazon.com, and BestBuy.com and in retail stores including Best Buy Canada.