Paris-based Kolibree has raised $4 million in venture funding for its smart toothbrushes. The money was provided by Cap Horn Invest, the Dental Investment Group for Health, Innovacom, SEB Alliance and SOS Ventures.
Founded in 2013, the company launched on the crowdfunding website Kickstarter, where it managed to secure more than $100,000 in pre-orders. Its first product was a one-size-fits-all, connected electric toothbrush with 3D motion sensors designed to help children, their parents and dentists understand how well they have cleaned the surfaces of their teeth and which areas need more attention.
The toothbrush sings along an iPhone or Android smartphone or tablet to turn tooth brushing into a game. That capability led Kolibree to partner with game publisher Ubisoft, which will put one of its games on the Kolibree platform.
Later this year, the company plans to launch a smaller toothbrush that will be tailored for younger children, as well as a brush-head for users with braces.
Kolibree is by no means the only game in town. Its competitors include other startups like Beam Technologies as well as major corporations such as Procter & Gamble and Philips Sonicare.