Moff previews PAC-MAN gamified fitness app at CES


Moff, which makes the wearable device called Moff Band, and game publisher Bandai Namco Entertainment (BNE) are using CES to preview “PAC-MAN Powered by Moff,” a gamified fitness app using the Moff Gamified Fitness Platform, that will be launched in the U.S. this spring.

This is the first collaboration between the two companies following BNE’s investment in Moff in September 2015. The “PAC-MAN Powered by Moff” combines Moff’s cloud-based wearable technology that recognizes and analyzes users’ real-time motion behaviors with BNE’s game-developing expertise, making it a Moff Band-compatible app for families to enjoy fitness activities.

“Our goal is for Moff to bring an expertise in gamified fitness technology in partnership with trusted entertainment industry leaders and together create innovative relationships between kids and wearable technology,” Aki Takahagi, Co-founder and CEO of Moff, said in a statement. “With the launch of ‘PAC-MAN Powered by Moff’ in partnership with BANDAI NAMCO Entertainment, we are providing kids and families a new user experience to enjoy a classic game while staying active. We want to keep kids moving!”

Some of the “PAC-MAN Powered by Moff” features include the user directing PAC-MAN up, down, left, and right with their intuitive arm movements to actively guide PAC-MAN through the maze, while wearing the Moff Band-connected via Bluetooth to a smart device. The finished product will have the player break out in a sweat while directing PAC-MAN away from the ghosts and toward the power pellets.

In November 2015, Moff announced a partnership with PBS KIDS, and together, they released the “PBS KIDS Party App” with four educational games that encourage kids to learn through active play.

Moff Bands are available on Amazon for $54.99. The “PBS Kids Party App” and the Moff original app are available for free in the Google Play, Amazon and Apple app stores.