PBS KIDS, which is a part of the Public Broadcasting Service, is joining the modern wearable revolution with a new app, called PBS KIDS Party app, which can be used with the Moff Band.
Said device is a product of Tokyo-based Moff, which has recently raised $1.3 million in seed funding to expand to the U.S. What makes their product different from the likes of Fitbit and Jawbone is its focus area — instead of counting steps and calories, Moff Band is primarily a game controller that can also track user’s activity.
Instead of counting steps and calories, Moff Band is primarily a game controller that can also track user’s activity.Moff’s founder Takahagi Akinori hopes that partnering with a well-established brand like PBS Kids will help Moff Band gain recognition in America.
“PBS KIDS has a commanding presence amongst kids and parents in the U.S. and we feel privileged to have partnered with them,” he said in an email. “This partnership gives us solid credibility to market the Moff Band and our technology platform to kids, parents and future complementary partners.”
The PBS KIDS Party app is aimed at five to eight year olds, featuring four educational games that can also be played without the Moff Band. However, to unlock the “real experience,” users are required to connect the wearable, which is currently selling for $54.99.