MoveWith raises $3M for its social app of workout instructors


New Year’s Day has passed, which means getting into a gym for some people. For fans of workout classes, that can involve tracking down a favorite Pilates, dance or boot camp instructor.

Investors keep having an insatiable appetite for fitness social apps. Joining this trend is MoveWith, which is running a social network where users can meet, follow and schmooze with fitness instructors, and order classes from them.

Launched in 2015, the company has raised $3 million in a seed round led by Forerunner Ventures, with participation from Accomplice and Founder Collective. As part of the deal, Michael Horvath, the co-founder of social fitness tracking app Strava, and Forerunner’s partner Eurie Kim, are joining MoveWith’s board.

“There’s really nowhere to go to find those people that inspire you,” co-founder and Chief Executive Holly Shelton told WSJ.

Aside from helping regular users find a coach, MoveWith’s mobile app also allows instructors to join the network to build their businesses by developing a social following. They are encouraged to develop original classes with MoveWith letting them keep the big chunk of profits.

The company will use the funds to further develop the platform and expand the service beyond San Francisco and Boston. Its competitors include the likes of ClassPass, Kids Passport and KidsPass, though — unlike MoveWith — these firms are offering monthly subscriptions to classes.