Healthcare design agency Mad*Pow is acquiring gamified exercise app HotSeat from context, the communications consulting firm. Terms of the deal, including the acquisition price, were not disclosed.
“Mad*Pow sees the acquisition of HotSeat as an opportunity to bring an elegant solution to a complex problem,” Amy Cueva, founder and Chief Experience Officer at Mad*Pow, said in a statement. “We see great potential for extending this mobile application to new business and consumer markets and improving the health of many.”
The HotSeat app is designed to help office workers add short bursts of physical activity into their days, and support each other in doing so. Originally, Mad*Pow and context worked together to design the app, which is currently sold to corporations with 500 or more employees. Additionally, people outside those companies can also participate if they are invited by employee users.
The application offers two-minute breaks throughout the day for physical activities such as walking and dancing, and employees can also choose their own activities and challenge coworkers. These activities can be synced with users’ calendars to plan the break around their schedules.
Employers, on their end, get an aggregate report of how much their employees are moving using the app.